Don't Think Pink

Don't Think Pink reveals:

• How generational history, culture, life stages, and daily realities influence a woman's buying mind

  How the manner in which women buy is more critical than what's being sold

  How listening to women earlier and more often leads to more powerful strategies

  How to best use the Internet and other technology both in market research and during the buying process

  How to map the way to a bigger slice of the awesome purchasing power of women