- Lead TOKYOPOP manga Title: National consumer print advertising campaign and internet advertising targeting more than 2 million impressions
- By the creator of Saiyuki (vol 1 ISBN: 1-59182-651-9) and Saiyuki Reload (vol 1 ISBN: 1-59816-025-7), hugely popular BookScan bestsellers
- Includes hot undercurrents of boys' love that appeal to the core demographic