Tod is God

The uncensored inside story of ECW’s founder Tod Gordon’s journey from jewellery store owner to one of the three most powerful promoters in pro wrestling.

“An incredible, entertaining and insightful story of one of the most important—and also underappreciated—promoters in wrestling history. A must-read for any wrestling fan, promoter, executive or any of the boys looking to laugh and learn.” —Alfred Boima Konuwa III, Forbes

Extreme Championship Wrestling was the revolutionary, industry-redefining wrestling federation of the ’90s, and founder and owner Tod Gordon is telling his story for the first time. Gordon went from local Philadelphia businessman to the third most influential man in wrestling as ECW became the fiery challenger to WWE and WCW. ECW’s young roster featured inventive risk-taking talent that both major federations sought to emulate but could never duplicate. Chants of “E-C-W!” rang out in wrestling arenas across all federations for decades.

“…a must-read story detailing the colorful history of ECW.” —Justin Barrasso, Sports Illustrated

In Tod is God—so named for a chant the ECW fans created to honour the founder—Gordon chronicles each step of the company’s meteoric rise to prominence, as well as the elements that led to his removing himself from the company before its demise. Gordon’s former partnership with ECW booker Paul Heyman made for magical TV and in-ring moments. The friendship between Gordon and Heyman, both a blessing and curse, was the once-in-a-lifetime bond responsible for so many of history’s greatest teams, bands, and partners. Gordon has stayed silent on the causes for the split and, by doing so, assumed blame for it. Until now.

"The true, raw and unvarnished journey of an extreme influencer who changed the entire trajectory of the professional wrestling industry. The letters ECW never cease to fascinate fans and Tod Gordon finally reveals all the inner workings and machinations that came with the creation, rise and fall of the most influential wrestling company of the 1990s.” —Mike Johnson, PWInsider

Tod is God is the closest you’ll ever get to living ECW’s ride to the top. Come sit beside Sandman, Sabu, Terry Funk, Cactus Jack, and other ECW stars as Gordon brings you inside the locker rooms, hotel rooms, and car rides. From the triumphs and breakthroughs to the frustrations and tragedies, you’ll live it all alongside the man who started it all.

“ECW was figuratively (and occasionally literally) the match and accelerant that took the wrestling business from being a niche product to a staple of broadcast and cable television. Without Tod Gordon, there never would have been a WWF Attitude Era. He ended up changing an entire industry.” —Dave Scherer, PWInsider