Zero-Based Mindset

Zero-Based Mindset: The Key to Strategic Growth, Innovation and Competitive Advantage is a unique framework for improving competitive agility in business by enabling companies to cut costs while becoming more and more efficient, competitive and innovative. Aimed at senior managers and leaders looking for a strategic, analytical approach to continually optimising their organisation, the book looks at four key areas of improvement; expenditure, talent management and human resources, front office (including marketing, sales and customer service and supply chain. In Zero-Based Mindset, Accenture Strategy shares a broad range of first-person, behind-the-scenes case studies to demonstrate how to build forensic insight into spending in order to channel savings into new sources of innovation to fuel growth and competitiveness. This book will show you how to create the changes in your company that will help you aim high, move fast and excel whilst fostering a culture that supports this approach.