Getting Started in Small Business For Dummies - Australia and New Zealand

Ensure success when starting your small business with this must-have introductory guide Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence. *Create your first business plan -- discover how to develop smart business strategies and build a roadmap for success *Learn the legal jargon -- protect your ideas and register your business properly *Market your business strategically -- establish who your key customers are, research your rivals, and create a killer marketing plan *Take the stress out of bookkeeping -- ensure all of your admin is covered, from choosing accounting software to handling petty cash *Master online marketing -- explore different ways to reach customers with keyword optimisation and other online tools Open the book and find: * Advice about being your own boss * Secrets for matching sales goals to savvy marketing strategies * Guidelines for keeping your finances in shape * A step-by-step guide to profit margins * Tips on using social media to promote your business Learn to: * Decide what type of small business is right for you * Put together a winning business plan * Understand your financial and legal obligations * Maximise your online presence