Worldwide Identity

Take a step back from the other designers' trends dominating your design world and reach toward a more exotic direction. In a clear and concise manner, identities are outlined by three steps - the "The Client", "The Brief" and "The Solution", aiding readers in understanding one of the most common design job cycles. Featured work is presented from design groups such as the Turkish Society of Graphic Designers, the Graphics Association of Zimbabwe and the Design Centrum of the Czech Republic that provides you with innovative and fresh design ideas. Partnered with Icograda (an International Council of Graphic Design Associations) as part of a series on best-selling subjects like logos and packaging, this book invites you to broaden your creative horizons. So get ready to embark on a new design adventure that just might turn out to be next season's biggest trend.