Symbol

Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are here categorized by visual type. Divested of all agendas, meanings and messages that might be associated with them, so that their composition and impact can be assessed without distraction, this allows the reader to enjoy them as a pictorial language in their own right. Every symbol is captioned with information on who it was designed for, who designed it, and what the symbol stands for. These sections are interspersed with short but detailed case studies featuring classic examples of symbols and exceptional examples of recently designed symbols. This comprehensive volume is an indispensable resource for designers working on identity systems and an engaging showcase of this exciting field. Now in a compact format.