The Ethical Capitalist

In his rallying call for what he terms 'ethical capitalism', Julian Richer exposes the shortcomings of the free market, and argues that businesses and enterprises should aim to be a force for good as well as for wealth creation. He demonstrates that companies that commit themselves to serve not just their shareholders but the wider community will invariably reap the benefits - attracting more motivated staff, gaining more loyal customers and ensuring a long-term future. This ambitious book combines passionately held beliefs with down-to-earth practical advice.