Σύνοψη βιβλίου
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. "Branding Your Business" explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'diy' brand audit and how to use marketing communication and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, branding your business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.
