Gerald N. Cook
Συγγραφέας:
Εκδότης:
ISBN:
9781032268729
Εξώφυλλο:
Μαλακό εξώφυλλο
Διαστάσεις:
234 mm x 156 mm
Αριθμός Σελίδων:
394
Ημερ/νία έκδοσης:
04/05/2023
Βάρος βιβλίου:
762


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Σύνοψη βιβλίου
Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.
Updates for the second edition include:
This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.
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