# 0738322

X

The Experience When Business Meets Design


Συγγραφέας: Solis Brian
Εκδότης: John Wiley & Sons Inc
ISBN: 9781118456545
Αριθμός Σελίδων: 256
Διαστάσεις: 20x2x24
Έτος Έκδοσης: 2015

Σύνοψη του βιβλίου "X"

Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: * How our own experience gets in the way of designing for people not like us * Why empathy and new perspective unlock creativity and innovation * The importance of User Experience (UX) in real life and in executive thinking * The humanity of Human-Centered Design in all you do * The art of Hollywood storytelling from marketing to product design to packaging * Apple s holistic approach to experience architecture * The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X


Συγγραφέας/εις: Solis Brian
Κατηγορία: δοκίμια-μελέτες
ISBN: 9781118456545
Ημερ/νία έκδοσης: 09/10/2015
Εκδότης: John Wiley & Sons Inc
Εξώφυλλο: Hardback
Σελίδες: 256
Τόπος έκδοσης: New York
Χώρα έκδοσης: United States
Βάρος βιβλίου: 716 gr
Διαστάσεις βιβλίου: 20x2x24 cm
Λεπτομέρειες εικονογράφησης: illustrations

Περιεχόμενα

1.0 This is X 1.1 CX=$ 1.2 Mediumism=The Message 1.3 The Gift of Perspective 2.0 Nature vs. Nurture 2.1 Skeumorphis 2.2 Business Meets Design 2.3 Moments of Truth 3.0 Circle of Rife 3.1 CX Redux 3.2 The Grid 4.0 Digital First 4.1 Design for Humans 4.2 BX + UX + CX = X 4.3 Human Alogorithm 5.0 Maps Are Us 5.1 Journey Mapping 5.2 Experience Maps 6.0 Holy Persona 6.1 Storytelling 6.2 Storyboarding 7.0 Experience Flow 8.0 X is Alive! 8.1 Apple s Universe 9.0 This is Water Index

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