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best seller!

The Thank You Economy


Συγγραφέας: Vaynerchuk Gary
Εκδότης: HarperCollins Publishers Inc
ISBN: 9780061914188
Αριθμός Σελίδων: 256
Διαστάσεις: 21x2x14
Έτος Έκδοσης: 2011

Σύνοψη του βιβλίου "The Thank You Economy"

The Thank You Economy isn't some abstract concept or wacky business strategy. It's the way we buy and sell, the way we're interacting as consumers, as employees, as entrepreneurs on all levels, right now. The way our marketplace functions has been evolving right before our eyes. Top-down, one-way exchanges are gone, replaced by relationships based on open, honest, and constant communication between customers and business. Today, individuals and brands that out-care and out-love their competition - those emphasising quality, value, responsiveness, and attention to detail, among other essentials - see the biggest returns. Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media - those that can shift their outlook and operations to be more customer-aware and fan-friendly - will pull away from the pack and profit in today's markets. In "The Thank You Economy", he dissects the companies on the leading edge, showing how they are succeeding - and sometimes failing. Laying out the ideas and insight that support this enormous change, Vaynerchuk explores these emerging connections - from consumer to consumer and business to business and everything in between. Passionate and persuasive, he reminds us that, surviving and thriving today it takes more than just hard work-it takes a heartfelt thanks to those who make it possible.


Συγγραφέας/εις: Vaynerchuk Gary
Κατηγορία: management
ISBN: 9780061914188
Ημερ/νία έκδοσης: 01/03/2011
Εξώφυλλο: Hardback
Σελίδες: 256
Τόπος έκδοσης: New York
Χώρα έκδοσης: United States
Βάρος βιβλίου: 372 gr
Διαστάσεις βιβλίου: 21x2x14 cm
Λεπτομέρειες εικονογράφησης: colour illustrations

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