# 0769167

The Social Employee: How Great Companies Make Social Media Work


Συγγραφέας: Burgess Cheryl , Burgess Mark
Εκδότης: McGraw-Hill Education - Europe
ISBN: 9780071816410
Σειρά βιβλίου: Business Books
Αριθμός Σελίδων: 288
Διαστάσεις: 23x2x21
Έτος Έκδοσης: 2013

Σύνοψη του βιβλίου "The Social Employee: How Great Companies Make Social Media Work"

Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEEIncludes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand "Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing "Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management "This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review "The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules


Συγγραφέας/εις: Burgess Cheryl, Burgess Mark
Κατηγορία: Internet
Σειρά βιβλίου: Business Books
ISBN: 9780071816410
Ημερ/νία έκδοσης: 21/08/2013
Εξώφυλλο: Paperback / softback
Σελίδες: 288
Χώρα έκδοσης: United States
Βάρος βιβλίου: 392 gr
Διαστάσεις βιβλίου: 23x2x21 cm
Λεπτομέρειες εικονογράφησης: 20 Illustrations, unspecified

Περιεχόμενα

Contentsforeword by david C. edelman vii introduction xipart I Weathering a Sea Change 1Chapter 1 The New Normal-Even Change Is Changing 3Chapter 2 The Blue Focus Marketing (R) Social EmployeeMoebius ModelTM 15Chapter 3 Brands Under Pressure 27Chapter 4 The Social Employee-Lines Blur BetweenBrands, Employees, and Customers 37PART II How Great Companies BuildSocial Cultures 51Chapter 5 IBM-Making Connections One Employeeat a Time 53Chapter 6 How Adobe Manages Social Media Using Guardrails 77Chapter 7 How Dell Learned to SMaC-U into SocialSuccess 97Chapter 8 How Cisco Built a Powerful Employee Network 117Chapter 9 How the Southwest Way Creates CompetitiveAdvantage 135Chapter 10 AT&T: B2B Social Networking at Its Best 155Chapter 11 How Acxiom and Domo Are Leading the Charge 159PART III Recalculating Your Route 171Chapter 12 How Social Executives Drive Brand Value 173Chapter 13 Finding Education in the Social University 191Chapter 14 Building Communities of Shared Interest 201Chapter 15 How Content Marketing Empowers Social Employees 213Chapter 16 The Blue Focus Marketing 10 Commandments ofBrand Soul 229Afterword by Kevin Randall 237Glossary 241Notes 251Acknowledgments 257Index 261

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