# 0769306

The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar

Develop Big Picture Marketing Plans for Pennies on the Dollar


Συγγραφέας: Bly Robert
Εκδότης: Entrepreneur Press
ISBN: 9781599183626
Αριθμός Σελίδων: 272
Διαστάσεις: 23x2x15
Έτος Έκδοσης: 2010

Σύνοψη του βιβλίου "The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar"

WRITE A WINNING MARKETING PLAN! Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs. "Bob has the uncanny ability to take huge concepts and break them down in to practical, actionable steps. He does it again in The Marketing Plan Handbook. It's a no-brainer that applying the wisdom in this book will add incremental dollars to your business' bottom line." -MaryEllen Tribby, Publisher/CEO of Early To Rise, Founder of Working Moms Only.com "Most marketing books give you a list of cookie-cutter tactics you don't have time or budget for, along with some examples from famous brands that don't apply to anyone else's reality. This handbook is completely different. It's specifically for an entrepreneur or small business owner who needs to figure out a marketing plan that fits their special vision, wished-for lifestyle, and customers like a glove. Even if you're thinking of hiring a marketer or agency to help your business, read this book FIRST. You'll need it to give them the perfect directions for your unique business." -Anne Holland, founder of Marketing Sherpa "The Marketing Plan Handbook is loaded with rules, secrets, case histories, forms, charts, and worksheets on every facet of marketing and direct marketing. Bly never lets you lose sight of the essentials-continual accountability, analyzing (and besting) the competition, and the all-important arithmetic of return on investment." -Denny Hatch, founder of Who's Mailing What! "Bob concisely lays the secrets to his success, AND the very tools he uses to make hundreds of his clients more money than they ever dreamed possible. Don't stop. Start reading this book now-before your competition does!" -Steve Wexler, president of The Steve Wexler Creative Group


Συγγραφέας/εις: Bly Robert
Κατηγορία: management
ISBN: 9781599183626
Ημερ/νία έκδοσης: 01/03/2010
Εκδότης: Entrepreneur Press
Εξώφυλλο: Paperback / softback
Σελίδες: 272
Τόπος έκδοσης: Irvine
Χώρα έκδοσης: United States
Βάρος βιβλίου: 467 gr
Διαστάσεις βιβλίου: 23x2x15 cm
Λεπτομέρειες εικονογράφησης: Illustrations

Περιεχόμενα

Introduction Step 1: Harness the Power of Vision Step 2: Decide What Business You're In Step 3: Get to Know Everything About Your Ideal Client Step 4: Who Is the Competition? Step 5: Strategize: Position Your Business Step 6: Build Out Your Product Line or Service Menu Step 7: Assess Your Tactics Step 8: Integrate Online and Offline Marketing Step 9: Put Your Measurements in Place Step 10: Write Your Plan Step 11: Work It!-Implementation Step 12: Review and Troubleshoot Your Plan Appendix Marketing Plan Format Resources

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