# 0709624
best seller!

The Experience Economy, Updated Edition


Συγγραφέας: Pine B. Joseph , Gilmore James H.
Εκδότης: Harvard Business Review Press
ISBN: 9781422161975
Αριθμός Σελίδων: 400
Διαστάσεις: 21x2x14
Έτος Έκδοσης: 2011

Σύνοψη του βιβλίου "The Experience Economy, Updated Edition"

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new "Experience Economy". With this fully updated edition of this book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.


Συγγραφέας/εις: Pine B. Joseph, Gilmore James H.
Κατηγορία: marketing-διαφήμιση
ISBN: 9781422161975
Ημερ/νία έκδοσης: 01/06/2011
Εξώφυλλο: Paperback / softback
Σελίδες: 400
Τόπος έκδοσης: Boston
Χώρα έκδοσης: United States
Βάρος βιβλίου: 397 gr
Διαστάσεις βιβλίου: 21x2x14 cm
Στοιχεία έκδοσης: Updated ed
Λεπτομέρειες εικονογράφησης: Illustrations

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