# 0212478

Strategy Maps

Converting Intangible Assets into Tangible Outcomes


Συγγραφέας: Kaplan Robert S. , Norton David P.
Εκδότης: Harvard Business Review Press
ISBN: 9781591391340
Αριθμός Σελίδων: 480
Εξώφυλλο: Paperback
Διαστάσεις: 24x5x16
Γλώσσα Γραφής: english
Ημερομηνία 1ης Έκδοσης: 2004
Έτος Έκδοσης: 2004

Σύνοψη του βιβλίου "Strategy Maps"

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha!" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.


Συγγραφέας/εις: Kaplan Robert S., Norton David P.
Κατηγορία: management
ISBN: 9781591391340
Ημερ/νία έκδοσης: 01/01/2004
Εξώφυλλο: Paperback
Σελίδες: 480
Γλώσσα βιβλίου: english
Τόπος έκδοσης: Boston
Χώρα έκδοσης: United States
Βάρος βιβλίου: 868 gr
Διαστάσεις βιβλίου: 24x5x16 cm
Λεπτομέρειες εικονογράφησης: Illustrations
Ημερομηνία πρώτης έκδοσης: 2004

Περιεχόμενα

1 Introduction; 2 Strategy Maps; 3 Operations Management Processes; 4 Customer Management; 5 Innovation Processes; 6 Managing Regulatory and Societal Processes; 7 Aligning Intangible Assets to Enterprise Strategy; 8 Human Capital Readiness; 9 Information Capital Readiness; 10 Organization Capital; 11 Customizing Your Strategy Map to Your Strategy; 12 Planning the Campaign

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