# 0718172

Strategic Management: Concepts and Cases Global Edition


Συγγραφέας: David Fred R.
Εκδότης: Pearson Education Limited
ISBN: 9780273767480
Αριθμός Σελίδων: 688
Εξώφυλλο: Paperback
Διαστάσεις: 28x2x22
Γλώσσα Γραφής: english
Έτος Έκδοσης: 2012

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Σύνοψη του βιβλίου "Strategic Management: Concepts and Cases Global Edition"

Were you looking for the book with access to MyManagementLab? This product is the book alone, and does NOT come with access to MyManagementLab. Buy Strategic Management: Concepts and Cases Global Edition with MyManagementLab access card 14e (ISBN 9780273767589) if you need access to the MyLab as well, and save money on this brilliant resource. For undergraduate and graduate courses in strategy. A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises and cases. The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing students with up-to-date coverage in every chapter. Need extra support? This title can be supported by MyManagementLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course. This product is the book alone, and does NOT come with access to MyManagementLab. You can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyManagementLab: Strategic Management: Concepts and Cases Global Edition with MyManagementLab access card (ISBN 9780273767589). Alternatively, buy access online at www.mymanagementlab.com. For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator


Συγγραφέας/εις: David Fred R.
Κατηγορία: αγγλική γλώσσα
ISBN: 9780273767480
Ημερ/νία έκδοσης: 22/03/2012
Εξώφυλλο: Paperback
Σελίδες: 688
Γλώσσα βιβλίου: english
Τόπος έκδοσης: Harlow
Χώρα έκδοσης: United Kingdom
Βάρος βιβλίου: 1440 gr
Διαστάσεις βιβλίου: 28x2x22 cm
Στοιχεία έκδοσης: 14th edition
Λεπτομέρειες εικονογράφησης: Illustrations

Περιεχόμενα

Part 1: Overview of Strategic Management Chapter 1: The Nature of Strategic Management The Cohesion Case: The Walt Disney Company 2011 Part 2: Strategy Formulation Chapter 2: The Business Vision and Mission Chapter 3: The External Assessment Chapter 4: The Internal Assessment Chapter 5: Strategies in Action Chapter 6: Strategy Analysis and Choice Part 3: Strategy Implementation Chapter 7: Implementing Strategies: Management and Operations Issues Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues Part 4: Strategy Evaluation Chapter 9: Strategy Review, Evaluation, and Control Part 5: Key Strategic-Management Topics Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability Chapter 11: Global/International Issues Part 6: Strategic-Management Case Analysis

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