The easy way to build an online craft business from scratch Starting an Etsy Business For Dummies offers expert advice for artists and entrepreneurs looking to build an online craft business from scratch. You'll get invaluable information on how to set up an Etsy shop, write compelling item descriptions, photograph your work, engage the Etsy community, understand fees, and find your muse when it takes a holiday. In the last couple of years, the DIY movement has transcended the big-box hardware stores, and has taken on a new format in the savvy crafting arena. Starting an Etsy Business For Dummies shows you how to create, manage, and successfully sell handmade wares, vintage goods, and DIY supplies using the world's largest online handmade marketplace. * Coverage new to this edition includes the latest in flash sale partners; best practices for applying SEO to your shop and listings; new tools for sellers; and much more * Includes tips for increasing local sales by connecting with other local vendors through seller communities * Covers harnessing the power of Pinterest to promote (and protect) your business If DIY is your domain, Starting an Etsy Business For Dummies gives you the skills, knowledge, and know-how to create a successful business that pays.
Acknowledgments xi Introduction: Turning Someday into Payday 1 Part One: The Who and the Why Chapter 1 Idea Brainstorming: Fun, Fast, and Easy 7 Discover the Three P s : Passion, Purpose, and Profits 9 Is It Sellable? 12 Quick Start Summary 14 Chapter 2 Markets versus Topics: Understand the Difference and Prosper 15 Starting Small Is Better 18 Chapter 3 Determining Market Size: Easy as the Three Bears It s Got to Be Just Right 21 Where s There s a Good Question, There s a Great Answer 23 Chapter 4 Your Subscriber Avatar: Knowing Your Ideal Customer 27 Birds of a Feather Flock Together 30 Chapter 5 Competitive Analysis: The Direct and Indirect 33 Two Is Better Than One 33 Quick Start Summary 35 Part Two: Anatomy of Your Business Chapter 6 A Proven Business Model: If It Ain t Broken 39 The Pros and Cons of Each Business Model 41 What s a Guru? 45 No Face No Name 46 Show Me the Money 47 Chapter 7 Naming Your Inbox Magazine: It s Got to Be Good! 51 A Name Can Make You or Break You 51 Give the People What They Want 56 Give It a K.I.S.S. 58 Chapter 8 Design and Frequency: It s All about Engagement 61 When, Oh When 63 Plain Text or HTML What? 64 Let s Push It! 65 It Needs to Be Actionable and Useful 66 Stick to Your Guns 67 Your Panache 68 Chapter 9 Software and Systems: Technology Made Easy 69 The Bad You Need to Know 71 You Want to Stay Single 71 Websites Have Never Been Easier 72 Opt Them In Send It Out 73 Action Step 1 75 Chapter 10 Don t Wait: Action You Can Take Right Now 75 Action Step 2 76 Action Step 3 77 Action Step 4 78 Action Step 5 79 You Are on Your Way! 80 Part Three: The Useful and the Actionable Chapter 11 Building Your Panel: Content Is King 83 Three Easy Steps for Putting Your Panel Together 86 Step 1: Brainstorm a List of Potential Panelists 86 No Won t Be an Option 105 Chapter 12 You, the Author: Article Writing Made Easy 107 Alert Yourself 107 Become a Dictator 108 Take It to the Bank 110 Creating the Perfect Article Structure Is Golden 111 Creating Engaging Content 113 Be Remarkable 116 Chapter 13 Sourcing Compiled Content: Done for Your Filler 117 Private Label Resale Content 117 Article Sites 119 Public Domain Content 120 Meat, Vegetables, and Bread 124 Chapter 14 Don t Delay: Action You Should Take Right Now 125 Reality Awaits 127 Part Four: The Art and Brilliance of a Community Chapter 15 Landing Pages: Land on It and Squeeze It, Baby 131 Quantity Plus Quality Equals a Great List 131 Long versus Short Squeeze Pages 140 The Elements of a Squeeze Page 144 Get Out of the Headlights 146 Chapter 16 Lead Magnets: Your Ambassador 149 Types of Lead Magnets 151 The Reciprocal 151 Not Peanut Butter and Jelly 152 Be a Leader with Your Lead Magnet 156 Chapter 17 Your First 1,000: It s a Numbers Game 159 Step 1: Social Media Marketing 160 Step 2: Article Marketing 163 Step 3: Active Content Syndication 172 Step 4: Press Releases 174 Step 5: Viral PDFs/Infographics 176 Step 6: Ad and Resource Swaps 177 Less Is More 178 Low-Hanging Fruit Is Always the Way to Go 179 Part Five: Finally, a Real Business of Your Own Chapter 18 Let s Start Monetizing: The Smart Way 183 Affiliate Promotions 183 Nobody Likes Greedy 184 Give Them What They Want 185 The Proof Is in the Pudding 185 Selling Advertising 187 Rates and Data: It s All in the Cards 193 Evolution in Advertising 197 Brokers and Managers 199 Logical and Methodical 200 Chapter 19 The Publisher s Matrix: Your Content Empire 201 Determine Your Needs 206 Publisher Method 1: Joint Venture Partnerships 206 Publisher Method 2: Buying and Licensing Content 210 Publisher Method 3: Hiring Ghostwriters 214 Publisher Method 4: Interviewing Experts 217 Do One, Do All 222 Part Six: Big or Small, Your Choice Chapter 20 Measuring by the Numbers: The More You Know, the More You Grow 225 Daily Key Metrics 225 To Keep the Doors Open = Fixed Plus Variable Expenses 226 Costs in Action 227 Subscribers Are Your Lifeline 228 You Can Improve Only if You Know Your Results 230 Weekly Key Metrics 233 Long-Term Metrics 239 Successful Entrepreneurs Love Numbers 242 Chapter 21 Building Your Team: It s Good to Be Great! 243 Who and When 244 The Million-Dollar Mark 247 Never, Never, Never Outsource ... 248 Gross Revenue versus Profits 249 A Good Problem to Have 252 Chapter 22 Positioning for the Sale: Your Big Payday 253 Getting Ready 254 Good Things Come in Threes 259 Start the Right Way 261 Epilogue: Still Growing Strong and Damn Proud 263 About the Author 265 Index 267