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Special Events

A New Generation and the Next Frontier


Συγγραφέας: Goldblatt Joe
Εκδότης: John Wiley and Sons Ltd
ISBN: 9780470449875
Σειρά βιβλίου: The Wiley Event Management Series
Αριθμός Σελίδων: 576
Διαστάσεις: 23x4x20
Γλώσσα Γραφής: English
Ημερομηνία 1ης Έκδοσης: 2010
Έτος Έκδοσης: 2010

Σύνοψη του βιβλίου "Special Events"

Course ID: CN3423

This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events' financial, quality, environmental and other strategic outcomes.


Συγγραφέας/εις: Goldblatt Joe
Κατηγορία: undergraduate
Σειρά βιβλίου: The Wiley Event Management Series
ISBN: 9780470449875
Ημερ/νία έκδοσης: 02/11/2010
Εκδότης: John Wiley and Sons Ltd
Εξώφυλλο: Paperback
Σελίδες: 576
Γλώσσα βιβλίου: English
Τόπος έκδοσης: Chichester
Χώρα έκδοσης: United Kingdom
Βάρος βιβλίου: 1190 gr
Διαστάσεις βιβλίου: 23x4x20 cm
Στοιχεία έκδοσης: 6th Revised edition
Λεπτομέρειες εικονογράφησης: Illustrations
Ημερομηνία πρώτης έκδοσης: 2010

Περιεχόμενα

Foreword by Gene Columbus. Preface. Acknowledgments. PART ONE: Theory of Event Leadership. CHAPTER 1 Welcome to Planned Events. CHAPTER 2 Models of Global Planned Events. PART TWO: Event Administration. CHAPTER 3 Developing and Implementing the Event Plan. CHAPTER 4 Event Leadership Through Human Resource and Time Management. CHAPTER 5 Financial Administration. CHAPTER 6 Greener Events. PART THREE: Event Coordination. CHAPTER 7 Managing Vendor Contracts. CHAPTER 8 On-Site Event Production. PART FOUR: Event Marketing. CHAPTER 9 Advertising, Public Relations, Promotions, and Sponsorships. CHAPTER 10 Online Marketing and Consumer-Generated Media. PART FIVE: Legal, Ethical, and Risk Management. CHAPTER 11 Risk Management: Legal and Financial Safeguards. CHAPTER 12 Inclusiveness, Morality, Law, and Ethics in Event Planning. CHAPTER 13 Doing the Right Thing: Corporate Social Responsibility (CSR). PART SIX: Technology for Professional Development. CHAPTER 14 Technology and Modern Event Planning. CHAPTER 15 Career Development, Advancement, and Sustainable Success. CHAPTER 16 The New Best Practices in Planned Events. CHAPTER 17 New Frontiers in Twenty-First-Century Planned Events. APPENDICES. APPENDIX 1 References. APPENDIX 2 International Special Events Society Principles of Professional Conduct and Ethics. APPENDIX 3 The Greener Appendix. Index.

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