# 0658425

Small Business, Big Vision

Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right


Συγγραφέας: Toren Matthew , Toren Adam
Εκδότης: John Wiley & Sons Inc
ISBN: 9781118018200
Αριθμός Σελίδων: 224
Εξώφυλλο: Paperback
Διαστάσεις: 23x1x17
Γλώσσα Γραφής: english
Ημερομηνία 1ης Έκδοσης: 2011
Έτος Έκδοσης: 2011

Σύνοψη του βιβλίου "Small Business, Big Vision"

Lessons in applying passion and perseverance from prominent entrepreneurs In the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. They've also gathered insights from some of the world's most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples. Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book: * Offers instruction in whether and how to seek investors * Outlines the pros and cons of hiring employees and provides guidance on how to find the best outsourced workers * Presents a comprehensive action plan for effective social media marketing * Explains how to build an information empire and become an expert Small Business, Big Vision proves that with a flexible mindset, practical skills, and the passion to keep pushing forward, entrepreneurs can find success, even in today's ever-changing business landscape.


Συγγραφέας/εις: Toren Matthew, Toren Adam
Κατηγορία: management
ISBN: 9781118018200
Ημερ/νία έκδοσης: 17/08/2011
Εκδότης: John Wiley & Sons Inc
Εξώφυλλο: Paperback
Σελίδες: 224
Γλώσσα βιβλίου: english
Τόπος έκδοσης: New York
Χώρα έκδοσης: United States
Βάρος βιβλίου: 314 gr
Διαστάσεις βιβλίου: 23x1x17 cm
Ημερομηνία πρώτης έκδοσης: 2011

Περιεχόμενα

Foreword Gary Whitehill xi Preface xvii Acknowledgments xxi Permissions xxii Introduction 1 Why You Need This Book and Why You Need a Big Vision 1 Our Story 3 Chapter 1 The Importance of Having BIG Vision 9 Entrepreneurial Profile: Dan Schawbel of Millennial Branding, LLC 13 Fuel Your Fire with Passion and Perseverance 16 Entrepreneurial Profile: Siamak Taghaddos and David Hauser of Grasshopper Group 22 Chapter 2 Rethinking Your Business Plan 25 The One-Page Business Plan 29 Entrepreneurial Profile: Brent Oxley of HostGator.com 35 The Finance-Centered Plan 38 Entrepreneurial Profile: Brock Blake of FundingUniverse 46 Chapter 3 Investors Out Collaborators In! 51 Investors: A Question of Need versus Want 54 Entrepreneurial Profile: Gabriel Shaoolian of Blue Fountain Media 58 When Your Needs Call for Investors 62 Collaboration Is Key 63 An Advisory Board as a Replacement for Investors 65 Entrepreneurial Profile: Anita Campbell of Small Business Trends and BizSugar.com 69 Chapter 4 Hiring Employees: The Good, the Bad, and the Alternatives 77 The Magic of Leveraging Your Time 79 The Downside of Hiring Employees 80 Entrepreneurial Profile: Ali Brown of Ali International 83 The Best of Both Worlds 89 How to Find the Best Outsourced Workers 94 Entrepreneurial Profile: Daven Michaels of 123Employee.com 96 Chapter 5 Laser-Sighted Marketing through Social Media 101 The Magic of Social Media Marketing 106 Entrepreneurial Profile: Gary Vaynerchuk of Wine Library TV 108 Four Keys to Social Media Marketing Success 111 Entrepreneurial Profile: Mike Roberts of SpyFu.com 123 Chapter 6 From Entrepreneur to Icon: Achieving Expert Status 129 Embracing Your Expertise 132 Building Your Information Empire 133 Entrepreneurial Profile: Shama Hyder Kabani of The Marketing Zen Group 139 Chapter 7 The Socially Responsible Entrepreneur: It s Not Always about You 143 Social Entrepreneurship Is True Entrepreneurship 146 Entrepreneurial Profile: Adam Braun of Pencils of Promise 148 Sustainability Is the New Bottom Line 151 Entrepreneurial Profile: Scott Harrison of charity: water 155 Chapter 8 Pulling a 180: The Business Turnaround 159 Flexibility Allows for Transformation 162 Entrepreneurial Profile: Matt Mickiewicz of SitePoint and 99designs 167 What to Do Before You Give Up 171 Entrepreneurial Profile: Mike Michalowicz of The Toilet Paper Entrepreneur 177 Afterword 183 Resources 187 Epigraph Sources 195 Index 197

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