# 0749103

Selling to Win


Συγγραφέας: Denny Richard
Εκδότης: Kogan Page Ltd
ISBN: 9780749466312
Αριθμός Σελίδων: 224
Εξώφυλλο: Paperback
Διαστάσεις: 22x2x14
Γλώσσα Γραφής: english
Ημερομηνία 1ης Έκδοσης: 2013
Έτος Έκδοσης: 2013

Σύνοψη του βιβλίου "Selling to Win"

Recognized internationally as one of the most effective sales improvement guides ever written, Selling to Win is an invaluable text for sales and marketing professionals. It explains clearly how to put winning techniques into action, featuring advice on getting a sale despite not being the cheapest, turning a customer into an ambassador, building a positive attitude that gets results, beating the competition and closing a sale. This 25th anniversary edition of Selling to Win has been revised and is full of even more sales tips and essential practical advice. With a foreword from James Caan, successful entrepreneur, author and former investor on BBC's Dragon's Den, it has been updated to reflect current selling techniques and includes success stories from readers of the previous editions who applied what they learned in the book.


Συγγραφέας/εις: Denny Richard
Κατηγορία: management
ISBN: 9780749466312
Ημερ/νία έκδοσης: 03/02/2013
Εκδότης: Kogan Page Ltd
Εξώφυλλο: Paperback
Σελίδες: 224
Γλώσσα βιβλίου: english
Τόπος έκδοσης: London
Χώρα έκδοσης: United Kingdom
Βάρος βιβλίου: 305 gr
Διαστάσεις βιβλίου: 22x2x14 cm
Στοιχεία έκδοσης: 4th Revised edition
Λεπτομέρειες εικονογράφησης: black & white illustrations
Ημερομηνία πρώτης έκδοσης: 2013

Περιεχόμενα

Chapter - 00: Introduction; Chapter - 01: Selling in perspective; Chapter - 02: Planning to win; Chapter - 03: The vital ingredient; Chapter - 04: Finding the time; Chapter - 05: Finding the business; Chapter - 06: Getting the appointment; Chapter - 07: The rules of professional selling; Chapter - 08: The sales presentation; Chapter - 09: Closing the sale; Chapter - 10: The principles of professionalism; Chapter - 11: Giving real service; Chapter - 12: Handling objections; Chapter - 13: Negotiation; Chapter - 14: Letter writing; Chapter - 15: Body language; Chapter - 16: Avoiding the negative; Chapter - 17: Don't quit

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