# 0770259

Secrets Successful Speakers: How You Can Motivate, Captivate, and Persuade

How You Can Motivate, Captivate, and Persuade


Συγγραφέας: Walters Lilly
Εκδότης: McGraw-Hill Education - Europe
ISBN: 9780070680340
Σειρά βιβλίου: Business Books
Αριθμός Σελίδων: 256
Διαστάσεις: 23x2x16
Έτος Έκδοσης: 1993

Σύνοψη του βιβλίου "Secrets Successful Speakers: How You Can Motivate, Captivate, and Persuade"

How do highly paid professional speakers put magic and motivation into every talk? Lilly Walters, Executive Director of Walters International Speakers Bureau, reveals their secrets and strategies in this practical, conversational guide. Mark Twain reputedly said it took him three weeks to prepare an impromptu speech, but readers of "Secrets of Successful Speakers" should be able to do it in days - or minutes. This book spells out the rules in 11 easy-to-follow steps, each accompanied by interactive exercises. Readers will learn to: set objectives before writing; customize the talk for each audience; conquer stage fright; cultivate a reputation as an expert; develop themes for each presentation; organize material in a memorable manner; edit for best effect; project a professional "platform image" through personality, voice and clothes; motivate audiences to change their actions and attitudes; involve listeners by using humour, heart and audience participation exercises and deal with problems and pitfalls ranging from poor staging and faulty audiovisual equipment to hecklers and questions of ethics. This authoritative and accessible guide also contains anecdotes of well-known personalities and how they mastered the art of public speaking. It should be useful for trainers, lawyers, doctors, managers, and everyone who makes presentations or gives talks.


Συγγραφέας/εις: Walters Lilly
Κατηγορία: management
Σειρά βιβλίου: Business Books
ISBN: 9780070680340
Ημερ/νία έκδοσης: 01/07/1993
Εξώφυλλο: Paperback / softback
Σελίδες: 256
Συντελεστές: Foreword by: Dr. Norman Vincent Peale 1898-1993
Χώρα έκδοσης: United States
Βάρος βιβλίου: 343 gr
Διαστάσεις βιβλίου: 23x2x16 cm
Λεπτομέρειες εικονογράφησης: 8 Illustrations, unspecified

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