# 1021371

Read Me

10 Lessons for Writing Great Copy


Συγγραφέας: Horberry Roger , Lingwood Gyles
Εκδότης: Laurence King Publishing
ISBN: 9781780671819
Αριθμός Σελίδων: 192
Διαστάσεις: 23x2x19
Ημερομηνία 1ης Έκδοσης: 2014
Έτος Έκδοσης: 2014

Σύνοψη του βιβλίου "Read Me"

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. It includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.


Συγγραφέας/εις: Horberry Roger, Lingwood Gyles
Κατηγορία: αγγλική γλώσσα
ISBN: 9781780671819
Ημερ/νία έκδοσης: 22/09/2014
Εκδότης: Laurence King Publishing
Εξώφυλλο: Paperback
Σελίδες: 192
Τόπος έκδοσης: London
Χώρα έκδοσης: United Kingdom
Βάρος βιβλίου: 540 gr
Διαστάσεις βιβλίου: 23x2x19 cm
Λεπτομέρειες εικονογράφησης: 150 colour illustrations
Ημερομηνία πρώτης έκδοσης: 2014

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