# 0765063

Public Relations Online

Lasting Concepts for Changing Media


Συγγραφέας: Kelleher Thomas A.
Εκδότης: SAGE Publications Inc
ISBN: 9781412914178
Αριθμός Σελίδων: 184
Διαστάσεις: 23x1x15
Έτος Έκδοσης: 2007

Σύνοψη του βιβλίου "Public Relations Online"

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.Key Features:Provides oHands-Onlineoe activities: Internet resource exercises challenge readers to apply concepts to their world in oreal-timeoe on the day that they read the chapterOffers oQuestionable Claimsoe boxes: Discussions present alternative perspectives on sometimes-over-hyped claims and serve to help sharpen critical-thinking skillsDiscusses computer systems and networks: Server-side and peer-to-peer technologies are introduced as models for understanding online public relationsFocuses on how real people are using online media to communicate: Online public relations is more a matter of what people are doing with online media technologies than what these technologies are doing to peopleIntended Audience:This text is designed for advanced undergraduate and graduate courses in Public Relations strategies and practices such as Public Relations Cases, Public Relations Management, Public Relations Strategy, and Public Relations Campaigns.


Συγγραφέας/εις: Kelleher Thomas A.
Κατηγορία: postgraduate
ISBN: 9781412914178
Ημερ/νία έκδοσης: 14/02/2007
Εκδότης: SAGE Publications Inc
Εξώφυλλο: Paperback / softback
Σελίδες: 184
Τόπος έκδοσης: Thousand Oaks
Χώρα έκδοσης: United States
Βάρος βιβλίου: 260 gr
Διαστάσεις βιβλίου: 23x1x15 cm

Περιεχόμενα

Preface and Overview 1. Interactive Public Relations 2. Systems Everywhere 3. Server-side Public Relations 4. Peer-to-peer Public Relations 5. Relationships 6. News-driven Relationships 7. Commerce-driven Relationships 8. Issue-driven Relationship 9. Managing Public Relations in "Real" Time 10. Applied Research & Evaluation

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