# 0744598

Predatory Thinking

A Masterclass in Out-Thinking the Competition


Συγγραφέας: Trott Dave
Εκδότης: Pan Macmillan
ISBN: 9780230770669
Αριθμός Σελίδων: 272
Προτεινόμενη Ηλικία: From 15 To 100
Διαστάσεις: 21x3x14
Ημερομηνία 1ης Έκδοσης: 2013
Έτος Έκδοσης: 2013

Σύνοψη του βιβλίου "Predatory Thinking"

Powerful strategies for how to out-think the competition -- from one of the true greats of the advertising world Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack. `You're crazy, you'll never out-run a tiger,' says the other explorer. `I don't have to out-run the tiger,' he replies. `I just have to out-run you.' Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it - changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters that range from Second World War fighter pilots to Picasso, Socrates and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge.


Συγγραφέας/εις: Trott Dave
ISBN: 9780230770669
Ημερ/νία έκδοσης: 23/05/2013
Εκδότης: Pan Macmillan
Εξώφυλλο: Hardback
Σελίδες: 272
Προτεινόμενη ηλικία: From 15 To 100
Τόπος έκδοσης: London
Χώρα έκδοσης: United Kingdom
Βάρος βιβλίου: 354 gr
Διαστάσεις βιβλίου: 21x3x14 cm
Στοιχεία έκδοσης: Unabridged edition
Ημερομηνία πρώτης έκδοσης: 2013

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