An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean. * Shows how to use social media to become an open organization * Offers basic advice for leaders who are adapting to the new era of openness in the marketplace * The author Charlene Li is one of the foremost experts on social media and technologies In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.
Introduction. I The Upside of Giving Up Control. 1 Why Giving Up Control Is Inevitable. 2 The Ten Elements of Openness. II Crafting Your Open Strategy. 3 Determining How Open You Will Be. 4 Understanding and Measuring the Benefits of Being Open. 5 Structuring Openness with Sandbox Covenants. 6 Orchestrating Your Open Strategy. III Open Leadership: Redefining Relationships. 7 Open Leadership: Mind-sets and Traits. 8 Nurturing Open Leadership. 9 The Failure Imperative. 10 How Openness Transforms Organizations. Endnotes. Acknowledgments. The Author. Index.