# 0396807
best seller!

Nudge

Improving Decisions About Health, Wealth and Happiness


Συγγραφέας: Thaler Richard H. , Sunstein Cass R
Εκδότης: Penguin Books Ltd
ISBN: 9780141040011
Αριθμός Σελίδων: 320
Διαστάσεις: 20x2x13
Γλώσσα Γραφής: english
Ημερομηνία 1ης Έκδοσης: 2009
Έτος Έκδοσης: 2009

8,4 διάβασε 5 κριτικές

Σύνοψη του βιβλίου "Nudge"

NO.1 INTERNATIONAL BESTSELLER From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making. Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. 'How often do you read a book that is both important and amusing, both practical and deep? ... A must-read for anyonewho wants to see both our minds and our society working better' Daniel Kahneman, author of Thinking, Fast and Slow 'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D. Levitt, co-author of Freakonomics


Συγγραφέας/εις: Thaler Richard H., Sunstein Cass R
Κατηγορία: οικονομικά
ISBN: 9780141040011
Ημερ/νία έκδοσης: 29/01/2009
Εκδότης: Penguin Books Ltd
Εξώφυλλο: Paperback
Σελίδες: 320
Γλώσσα βιβλίου: english
Τόπος έκδοσης: London
Χώρα έκδοσης: United Kingdom
Βάρος βιβλίου: 236 gr
Διαστάσεις βιβλίου: 20x2x13 cm
Λεπτομέρειες εικονογράφησης: Illustrations, maps
Ημερομηνία πρώτης έκδοσης: 2009

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