No matter what industry you're in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling business authority Mark Thompson and international success expert Brian Tracy have joined forces on a revolutionary book whose ideas are as inspiring and thought-provoking as they are accessible, practical and proven to deliver results.Now, Build a Great Business! reveals a series of seven powerful principles that will change your business for the better. This fast-moving and engaging book explains how to: Become a great leader - get superior results from everyone around youAttract and keep great people - build peak-performing teamsDevelop a great business plan - structure your business to maximize every resourceOffer a great product or service - identify exactly whatyour market needsDeliver superior customer service - make service your key competitive advantageCreate a great marketing plan - position your business as the preeminent providerPerfect your sales process - motivate customers to buy again and again Complete with examples of businesses of all kinds that are applying these methods to achieve remarkable profits in today's economy, Now, Build a Great Business! shows that when you do what the most successful companies do, you too can get extraordinary results.
Contents Foreword by Frances Hesselbein xiii Preface by Marshall Goldsmith xv Acknowledgments xvii I N T RODUCTION x x i CHAPTER 1 Become a Great Leader 1 CHAPTER 2 Develop a Great Business Plan 35 CHAPTER 3 Surround Yourself with Great People 61 CHAPTER 4 Offer a Great Product or Service 91 CHAPTER 5 Design a Great Marketing Plan 115 CHAPTER 6 Perfect a Great Sales Process 148 CHAPTER 7 Create a Great Customer Experience 178 APPENDIX Now, Build a Great Life! 205 Index 215