# 1017797

Managerial Economics

Theory, Applications, and Cases


Εκδότης: WW Norton & Co
ISBN: 9780393120059
Αριθμός Σελίδων: 912
Διαστάσεις: 23x4x19
Έτος Έκδοσης: 2012

Σύνοψη του βιβλίου "Managerial Economics"

Modernized for the 21st century, the Eighth Edition emphasizes strategic thinking by managers and includes over 50 new case studies on events from 2010 to 2012 that prepare students for today's changing economy.


Κατηγορία: οικονομικά
ISBN: 9780393120059
Ημερ/νία έκδοσης: 06/07/2012
Εκδότης: WW Norton & Co
Εξώφυλλο: Paperback / softback
Σελίδες: 912
Τόπος έκδοσης: New York
Χώρα έκδοσης: United States
Βάρος βιβλίου: 1366 gr
Διαστάσεις βιβλίου: 23x4x19 cm
Στοιχεία έκδοσης: Eighth International Student Edition

Περιεχόμενα

Part 1: The Need for A Guide Chapter 1: Introduction Part 2: The Nature of Markets Chapter 2: Demand Theory Chapter 3: Consumer Behavior and Rational Choice Chapter 4: Estimating Demand Functions Part 3: Production and Cost Chapter 5: Production Theory Chapter 6: The Analysis Of Costs Part 4: Market Structure and Simple Pricing Strategies Chapter 7: Perfect Competition Chapter 8: Monopoly and Monopolistic Competition Part 5: Sophisticated Market Pricing Chapter 9: Managerial Use of Price Discrimination Chapter 10: Bundling and Intrafirm Pricing Part 6: The Strategic World of Managers Chapter 11: Oligopoly Chapter 12: Game Theory Chapter 13: Auctions Part 7: Risk, Uncertainty, and Incentives Chapter 14: Risk Analysis Chapter 15: Principal?Agent Issues and Managerial Compensation Chapter 16: Adverse Selection Part 8: Government Action and Managerial Behavior Chapter 17: Government and Business Chapter 18: Optimization Techniques Appendix A: Technological Change and Industrial Innovation Appendix B: Business and Economic Forecasting Appendix C: Discounting and Present Values Appendix D: Answers to Select End-of-Chapter Problems Appendix E: Tables Index

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