# 0591687

Making Waves

How to Ride the Chaos with Direct Response Integrated Marketing


Συγγραφέας: Davies Mark , Catling Tina
Εκδότης: John Wiley and Sons Ltd
ISBN: 9780857082121
Αριθμός Σελίδων: 192
Εξώφυλλο: Paperback
Διαστάσεις: 25x1x25
Γλώσσα Γραφής: english
Ημερομηνία 1ης Έκδοσης: 2011
Έτος Έκδοσης: 2011

Σύνοψη του βιβλίου "Making Waves"

"This book will Make Waves! Davies and Catling challenge you to change how you promote your company in new and exciting ways" --Sir Tom Farmer "Perceptive insights into the world of marketing, brought to life in a straightforward practical easy read" --Steve Barrass, Thomas Cook The world of marketing is a turbulent place, moving at an incredible pace as trends change, zeitgeists rise and fall and the next big thing becomes tomorrow's news. For most, marketing has become a game of catch-up and bandwagon jumping. Making Waves takes a different tact by instructing you on how to add to the turbulence, ride the chaos and set free the enormous power incumbent in the masses by creating and sustaining your own movement; by Making Waves in the public consciousness. To help you to achieve this, we have outlined how to take advantage of the best of both digital marketing and direct marketing media--two of the most responsive disciplines in marketing ever--to mold a multi-faceted campaign which will persuade and excite, and imbue brands with rich emotional experiences and loyal relationships which put the customer at the heart of the communications, creating outstanding returns on marketing investment. This book will: * Open your eyes to the potential of Wave marketing * Take you from creating an idea to seeing it fully realised * Inform you on the right combination of media for any campaign


Συγγραφέας/εις: Davies Mark, Catling Tina
Κατηγορία: management
ISBN: 9780857082121
Ημερ/νία έκδοσης: 13/05/2011
Εκδότης: John Wiley and Sons Ltd
Εξώφυλλο: Paperback
Σελίδες: 192
Γλώσσα βιβλίου: english
Τόπος έκδοσης: Oxford
Χώρα έκδοσης: United Kingdom
Βάρος βιβλίου: 772 gr
Διαστάσεις βιβλίου: 25x1x25 cm
Λεπτομέρειες εικονογράφησης: Illustrations
Ημερομηνία πρώτης έκδοσης: 2011

Περιεχόμενα

Making Waves 6 Marketing Strategy and Planning 14 Brand Building 68 Direct Mail 74 Catalogues 90 Email Marketing 106 Website Design 120 Search Engine Optimisation 140 Paid Search Marketing 152 Social Media 162 Testing 176 And Finally...190

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