# 0787334

Communicating at Work: Strategies for Success in Business and the Professions


Εκδότης: McGraw-Hill Education - Europe
ISBN: 9780071318464
Σειρά βιβλίου: Communication
Αριθμός Σελίδων: 544
Διαστάσεις: 25x2x20
Έτος Έκδοσης: 2012

Σύνοψη του βιβλίου "Communicating at Work: Strategies for Success in Business and the Professions"

The 11th edition of Communicating at Work enhances the strategic approach, real-world practicality, and reader-friendly voice that have made this text the market leader for three decades. On every page, students learn how to communicate in ways that enhance their own career success and help their organization operate effectively. This edition retains the hallmark features that have been praised by faculty and students--a strong emphasis on ethical communication and cultural diversity, discussions of evolving communication technologies, and self-assessment tools--while incorporating important updates and ground-breaking digital teaching and learning tools to help students better connect to the course material and apply it to real world business situations.


Συγγραφέας/εις: Adler Ronald, Elmhorst Jeanne Marquardt, Lucas Kristen
Κατηγορία: undergraduate
Σειρά βιβλίου: Communication
ISBN: 9780071318464
Ημερ/νία έκδοσης: 01/10/2012
Εξώφυλλο: Paperback / softback
Σελίδες: 544
Τόπος έκδοσης: London
Χώρα έκδοσης: United States
Βάρος βιβλίου: 810 gr
Διαστάσεις βιβλίου: 25x2x20 cm
Στοιχεία έκδοσης: 11th edition

Περιεχόμενα

Part One: Basics of Business and Professional Communication Strategic Case: Sundown Bakery 1. Communicating at Work 2. Communication, Culture, and Work Part Two: Personal SkillsStrategic Case: Omnicom Marketing 3. Listening 4. Verbal and Nonverbal Messages 5. Interpersonal Skills 6. Principles of Interviewing Part Three: Working in GroupsStrategic Case: Museum of Springfield 7. Working in Teams 8. Effective Meetings Part Four: Making Effective PresentationsStrategic Case: Fresh Air Sports 9. Developing and Organizing the Presentation 10. Verbal and Visual Support in Presentations 11. Delivering the Presentation 12. Types of Business PresentationsAppendix I: Interviewing MaterialsAppendix II: Sample PresentationsAppendix III: Business Writing

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