# 0787342

International Business


Συγγραφέας: Rugman Alan M. , Collinson Simon
Εκδότης: Pearson Education Limited
ISBN: 9780273760979
Αριθμός Σελίδων: 800
Διαστάσεις: 26x3x20
Γλώσσα Γραφής: English
Ημερομηνία 1ης Έκδοσης: 2012
Έτος Έκδοσης: 2012

Σύνοψη του βιβλίου "International Business"

International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.


Συγγραφέας/εις: Rugman Alan M., Collinson Simon
Κατηγορία: undergraduate
ISBN: 9780273760979
Ημερ/νία έκδοσης: 10/05/2012
Εξώφυλλο: Paperback
Σελίδες: 800
Γλώσσα βιβλίου: English
Τόπος έκδοσης: Harlow
Χώρα έκδοσης: United Kingdom
Βάρος βιβλίου: 1480 gr
Διαστάσεις βιβλίου: 26x3x20 cm
Στοιχεία έκδοσης: 6th edition
Λεπτομέρειες εικονογράφησης: Illustrations, maps
Ημερομηνία πρώτης έκδοσης: 2012

Περιεχόμενα

Part One The World of International Business Chapter 1: Regional and Global Strategy Chapter 2: The Multinational Enterprise Chapter 3: The Triad and International Business Part Two: The Envrironment of International Business Chapter 4: International Politics Chapter 5: International Culture Chapter 6: International Trade Chapter 7: International Financial Markets and Institutions Part Three International Business Strategies Chapter 8: Multinational Strategy Chapter 9: Organizing Strategy Chapter 10: Corporate Strategy and National Competitiveness Chapter 11: Innovation, Entrepreneurship and "Born Global" Firms Part Four: Functional Area Strategies Chapter 12: Production Strategy Chapter 13: Marketing Strategy Chapter 14: Human Resource Management Strategy Chapter 15: Political Risk and Negotiation Strategy Chapter 16: International Financial Management Part Five: Regional Strategies Chapter 17: European Union Chapter 18: Japan Chapter 19: North America Chapter 20: Emerging Economies Chapter 21: China Chapter 22: Corporate Ethics and the Natural Environment

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