# 0739495

Infinite Possibility: Creating Customer Value on the Digital Frontier

Creating Customer Value on the Digital Frontier


Συγγραφέας: Pine B. , Korn Kim
Εκδότης: Berrett-Koehler
ISBN: 9781605095639
Σειρά βιβλίου: Agency/Distributed
Αριθμός Σελίδων: 288
Διαστάσεις: 10x1x7
Ημερομηνία 1ης Έκδοσης: 2018
Έτος Έκδοσης: 2011

Σύνοψη του βιβλίου "Infinite Possibility: Creating Customer Value on the Digital Frontier"

We are now deeply into an Experience Economy, where memorable events that engage people in inherently personal ways have become the predominant economic offering. These offerings can create tremendous value for customers, have longer life spans than new products as they're more difficult for competitors to imitate, and let companies capture more economic value. Digital technology is a unparalleled tool for creating such experiences, but what is the best way for your business to use it? The possibilities seem infinite. What kinds of experiences can you create? Which ones should you create? Joe Pine and Kim Korn provide a profound new model to help readers conceptualize and combine various aspects of the virtual and the real to create breakthrough customer experiences. Some of the most powerful experiences incorporate both worlds like the Wii, which combines a physical experience with a virtual one. Pine and Korn delineate eight different realms of digital/real experience and, using dozens of actual examples, show how innovative companies are operating within and across each to create extraordinary customer value.


Συγγραφέας/εις: Pine B., Korn Kim
Κατηγορία: management
Σειρά βιβλίου: Agency/Distributed
ISBN: 9781605095639
Ημερ/νία έκδοσης: 01/08/2011
Εκδότης: Berrett-Koehler
Εξώφυλλο: Hardback
Σελίδες: 288
Συντελεστές: Foreword by: James H. Gillmore
Τόπος έκδοσης: San Francisco
Χώρα έκδοσης: United States
Βάρος βιβλίου: 1 gr
Διαστάσεις βιβλίου: 10x1x7 cm
Λεπτομέρειες εικονογράφησης: Illustrations
Ημερομηνία πρώτης έκδοσης: 2018

Περιεχόμενα

PREPARATION Introduction Innovation on the Digital Frontier 1. Cosmos Incognitae: Introducing the Multiverse REAL ORIENTATION 2. Reality: Presenting the Richest of Experiences 3. Augmented Reality: Enhancing the World around Us 4. Alternate Reality: Creating an Alternate View of the Real World 5. Warped Reality: Playing with Time VIRTUAL ORIENTATION 6. Virtuality: Crafting the Most Imaginative of Experiences 7. Augmented Virtuality: Bringing the Material into the Virtual 8. Physical Virtuality: Instantiating the Virtual in the Material 9. Mirrored Virtuality: Absorbing the Real World into the Virtual GUIDING 10. Multiverse Excursion: Reaching through the Realms 11. Offering Depiction: Varying the Variables 12. Third Spaces: Fusing the Real and the Virtual 13. From Design to Deployment: Act into the Future Afterword: To Infinity and Beyond

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