AM I PRICING RIGHT? Every business owner is haunted by this question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer this fundamental question. Price-it's most powerful marketing tool you have- and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success. Learn how to: Set prices that drive your market positionCorrectly use costs to make profitable pricing decisionsImplement value-based pricing to charge what customers are willing to pay Use price segmentation to leverage value and capture new businessCash-in on complementary products and product versions with portfolio pricingPrepare for changing conditions by pricing strategically now Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.