# 0769355

Impact Pricing: Your Blueprint for Driving Profits

Your Blueprint for Driving Profits


Συγγραφέας: Stiving Mark
Εκδότης: Entrepreneur Press
ISBN: 9781599184319
Αριθμός Σελίδων: 194
Διαστάσεις: 22x1x16
Έτος Έκδοσης: 2011

Σύνοψη του βιβλίου "Impact Pricing: Your Blueprint for Driving Profits"

AM I PRICING RIGHT? Every business owner is haunted by this question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer this fundamental question. Price-it's most powerful marketing tool you have- and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success. Learn how to: Set prices that drive your market positionCorrectly use costs to make profitable pricing decisionsImplement value-based pricing to charge what customers are willing to pay Use price segmentation to leverage value and capture new businessCash-in on complementary products and product versions with portfolio pricingPrepare for changing conditions by pricing strategically now Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.


Συγγραφέας/εις: Stiving Mark
Κατηγορία: management
ISBN: 9781599184319
Ημερ/νία έκδοσης: 30/06/2011
Εκδότης: Entrepreneur Press
Εξώφυλλο: Paperback / softback
Σελίδες: 194
Τόπος έκδοσης: Irvine
Χώρα έκδοσης: United States
Βάρος βιβλίου: 286 gr
Διαστάσεις βιβλίου: 22x1x16 cm

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