# 0753415

Groundswell, Expanded and Revised Edition

Winning in a World Transformed by Social Technologies


Συγγραφέας: Li Charlene , Bernoff Josh
Εκδότης: Harvard Business Review Press
ISBN: 9781422161982
Αριθμός Σελίδων: 352
Διαστάσεις: 21x2x14
Έτος Έκδοσης: 2011

Σύνοψη του βιβλίου "Groundswell, Expanded and Revised Edition"

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In "Groundswell", Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of "Groundswell", featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: Evaluate new social technologies as they emerge; Determine how different groups of consumers are participating in social technology arenas; Apply a four-step process for formulating your future strategy; and, Build social technologies into your business. "Groundswell" is required reading for executives seeking to protect and strengthen their company's public image.


Συγγραφέας/εις: Li Charlene, Bernoff Josh
Κατηγορία: management
ISBN: 9781422161982
Ημερ/νία έκδοσης: 24/05/2011
Εξώφυλλο: Paperback / softback
Σελίδες: 352
Τόπος έκδοσης: Boston
Χώρα έκδοσης: United States
Βάρος βιβλίου: 355 gr
Διαστάσεις βιβλίου: 21x2x14 cm
Στοιχεία έκδοσης: Revised Edition
Λεπτομέρειες εικονογράφησης: Illustrations

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