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Green to Gold

How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage


Συγγραφέας: Esty Daniel C. , Winston Andrew S.
Εκδότης: Yale University Press
ISBN: 9780300119978
Αριθμός Σελίδων: 224
Διαστάσεις: 24x3x16
Γλώσσα Γραφής: english
Ημερομηνία 1ης Έκδοσης: 2006
Έτος Έκδοσης: 2006

Σύνοψη του βιβλίου "Green to Gold"

Winner of the 2007 National Best Books Award in the Business: Management and Leadership category An (800) CEO-READ best-seller and top 25 business book for corporate America This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward-thinking companies around the world, Green to Gold demonstrates how corporations create value by building environmental thinking into their overall business strategies. Daniel C. Esty and Andrew S. Winston provide clear 'how to' advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success-establishing an eco-advantage in the marketplace. Green to Gold is written for executives at all levels and businesses of all kinds. It guides the business leader through pollution and natural resource management issues and the growing pressure from outside stakeholders to strive for 'sustainability'. While highlighting successful strategies, Esty and Winston also examine why environmental initiatives may fail despite best intentions. With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution-not legalisms, platitudes and abstractions-Esty and Winston present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth.


Συγγραφέας/εις: Esty Daniel C., Winston Andrew S.
Κατηγορία: φιλοσοφία
ISBN: 9780300119978
Ημερ/νία έκδοσης: 31/10/2006
Εκδότης: Yale University Press
Σελίδες: 224
Γλώσσα βιβλίου: english
Τόπος έκδοσης: New Haven
Χώρα έκδοσης: United States
Βάρος βιβλίου: 756 gr
Διαστάσεις βιβλίου: 24x3x16 cm
Λεπτομέρειες εικονογράφησης: 20 b-w illus.
Ημερομηνία πρώτης έκδοσης: 2006

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