# 0770315

Getting to Innovation. How Asking the Right Questions Generates the Great Ideas Your Company Needs

How Asking the Right Questions Generates the Great Ideas Your Company Needs


Συγγραφέας: Vangundy Arthur
Εκδότης: HarperCollins Focus
ISBN: 9780814408988
Σειρά βιβλίου: Agency/Distributed
Αριθμός Σελίδων: 288
Διαστάσεις: 9x1x6
Έτος Έκδοσης: 2007

Σύνοψη του βιβλίου "Getting to Innovation. How Asking the Right Questions Generates the Great Ideas Your Company Needs"

As an acknowledged guru in the field of creativity and innovation, Arthur VanGundy has inspired businesses in a variety of industries to generate more original, cutting-edge ideas. Getting to Innovation is a detailed guide to achieving the critical first step in formulating creative and useful ideas-i.e., asking the right questions that define the challenges facing any organization. Readers will discover: How to write positioning and rationale statements for each challenge How to link together multiple objectives in priority frameworksThe top 10 techniques for generating creative ideasTips for designing and running brainstorming retreatsAdvice on how to select the best ideas from the many that have been generated When it comes to true innovation, it's not formulating the great ideas, but asking the right questions that will ultimately lead to results. Getting to Innovation offers the tools to help every company tap into its most inspired thinking.


Συγγραφέας/εις: Vangundy Arthur
Κατηγορία: management
Σειρά βιβλίου: Agency/Distributed
ISBN: 9780814408988
Ημερ/νία έκδοσης: 01/07/2007
Εκδότης: HarperCollins Focus
Εξώφυλλο: Hardback
Σελίδες: 288
Τόπος έκδοσης: New York
Χώρα έκδοσης: United States
Βάρος βιβλίου: 1 gr
Διαστάσεις βιβλίου: 9x1x6 cm
Λεπτομέρειες εικονογράφησης: Illustrations

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