# 0696002

Fashion Marketing

Contemporary Issues


Συγγραφέας: Hines Tony
Εκδότης: Taylor & Francis Ltd
ISBN: 9780750668972
Αριθμός Σελίδων: 348
Εξώφυλλο: Paperback
Διαστάσεις: 23x2x16
Γλώσσα Γραφής: english
Ημερομηνία 1ης Έκδοσης: 2006
Έτος Έκδοσης: 2006

Σύνοψη του βιβλίου "Fashion Marketing"

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.


Συγγραφέας/εις: Hines Tony
Κατηγορία: μόδα
ISBN: 9780750668972
Ημερ/νία έκδοσης: 24/11/2006
Εκδότης: Taylor & Francis Ltd
Εξώφυλλο: Paperback
Σελίδες: 348
Γλώσσα βιβλίου: english
Συντελεστές: Edited by: Margaret Bruce
Τόπος έκδοσης: Oxford
Χώρα έκδοσης: United Kingdom
Βάρος βιβλίου: 522 gr
Διαστάσεις βιβλίου: 23x2x16 cm
Στοιχεία έκδοσης: 2nd New edition
Λεπτομέρειες εικονογράφησης: Illustrated
Ημερομηνία πρώτης έκδοσης: 2006

Περιεχόμενα

Global markets and Global supplies; Supply chain strategies, structures and relationships; The challenges of fashion buying and merchandising; Segmenting fashion consumers: Reconstructing the challenge of consumer complexity; Developing a research agenda for the internationalization of fashion retailing; Retail brand marketing in the fashion industry; Competitive marketing strategies of luxury fashion companies; Store environment of fashion retailers: A Hong Kong perspective; The process of trend development leading to a fashion season; Innovation management in creating new fashion; Consumers and their negative selves, and the implications for fashion marketing; Fashion retailer desired and perceived identity; Fashion E-tailing; The international flagship stores of luxury fashion retailers; The making and marketing of a trend; Approaches to doing research

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