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Exploring Innovation


Συγγραφέας: Smith David
Εκδότης: McGraw-Hill Education - Europe
ISBN: 9780077121235
Αριθμός Σελίδων: 400
Διαστάσεις: 25x2x19
Έτος Έκδοσης: 2009

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Σύνοψη του βιβλίου "Exploring Innovation"

The second edition of Exploring Innovation offers a contemporary and fresh perspective on innovation in all its forms. Written with business students in mind, the book provides a clear and comprehensive introduction to defining, analysing, managing and fostering innovation. The book's lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life. The new edition has been comprehensively updated to feature: *More coverage on the commercial aspects of innovation and business models *Greater emphasis on user innovation *An introduction to the concept of open innovation*Fully revised coverage of innovation strategy *Expanded material on the management of innovation, linking a number of managerial techniques to a specific model of the management process.


Συγγραφέας/εις: Smith David
Κατηγορία: management
ISBN: 9780077121235
Ημερ/νία έκδοσης: 01/11/2009
Εξώφυλλο: Paperback / softback
Σελίδες: 400
Τόπος έκδοσης: London
Χώρα έκδοσης: United States
Βάρος βιβλίου: 679 gr
Διαστάσεις βιβλίου: 25x2x19 cm
Στοιχεία έκδοσης: 2nd edition
Λεπτομέρειες εικονογράφησης: black & white illustrations

Περιεχόμενα

Preface Part OneWhat Is Innovation? Chapter 1Introduction Chapter 2Types of Innovation Chapter 3 Technological Change Part TwoWhat Does Innovation Involve? Chapter 4Theories of Innovation Chapter 5Sources of Innovation Chapter 6The Process of Innovation Chapter 7Intellectual Property Part ThreeHow Do You Manage Innovation? Chapter 8Innovation Strategy Chapter 9Technical Entrepreneurs Chapter 10Funding Innovation Chapter 11Managing Innovation Part FourHow Do You Foster Innovation? Chapter 12Innovation Policy Chapter 13Innovation Clusters Chapter 14National Innovation SystemsResourcesBibliographyIndex

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