# 0796004

Experience Design

A Framework for Integrating Brand, Experience, and Value

Συγγραφέας: Newbery Patrick , Farnham Kevin
Εκδότης: John Wiley & Sons Inc
ISBN: 9781118609637
Αριθμός Σελίδων: 240
Διαστάσεις: 22x1x16
Έτος Έκδοσης: 2013

Σύνοψη του βιβλίου "Experience Design"

Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey. Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on the quality of the experiences that are put in front of customers. * Explains how to use experience-centric design for better customer engagement * Offers a framework for thinking and talking about "experience design," from a company and customer perspective * Authors Patrick Newbery and Kevin Farnham are the Chief Strategy Officer and CEO of Method respectively, an experience design company that solves business challenges through design to create integrated brand, product, and service experiences Improve the quality of the experiences customers have with your company and watch engagement soar.

Συγγραφέας/εις: Newbery Patrick, Farnham Kevin
Κατηγορία: management
ISBN: 9781118609637
Ημερ/νία έκδοσης: 16/08/2013
Εκδότης: John Wiley & Sons Inc
Εξώφυλλο: Paperback / softback
Σελίδες: 240
Τόπος έκδοσης: New York
Χώρα έκδοσης: United States
Βάρος βιβλίου: 450 gr
Διαστάσεις βιβλίου: 22x1x16 cm
Λεπτομέρειες εικονογράφησης: illustrations some color


Introduction 1 Context 13 Thinking about Design 16 Thinking about Business 38 Thinking about Change 50 Thinking about Experience Design 62 Frameworks and Tools 85 Brand Frameworks and Tools 88 Product/Service Frameworks and Tools 102 Customer Journey Framework 132 Putting It Together 166 Moving Forward 173 Getting Business to Act on Experience Design 178 Working with Vendors 196 Final Thoughts 209 Notes 213 Acknowledgments 219 Index 223

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