# 1137377

European Business


Συγγραφέας: Johnson Debra
Εκδότης: Taylor & Francis Ltd
ISBN: 9780415617178
Αριθμός Σελίδων: 482
Διαστάσεις: 25x3x19
Έτος Έκδοσης: 2015

Σύνοψη του βιβλίου "European Business"

The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk. Key features of the new edition include: * assessments of how individual member states affect the integration process and bring diversity to European business; * new material on the links between Europe and the World's other main regions, including emerging economies; * new case studies on topics such as the rise of the BRICs, the energy crisis, enlargement and the Euro. The book retains popular pedagogical features to help students make sense of a confusing and complex environment. A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.


Συγγραφέας/εις: Johnson Debra
Κατηγορία: management
ISBN: 9780415617178
Ημερ/νία έκδοσης: 02/10/2015
Εκδότης: Taylor & Francis Ltd
Εξώφυλλο: Paperback
Σελίδες: 482
Τόπος έκδοσης: London
Χώρα έκδοσης: United Kingdom
Βάρος βιβλίου: 884 gr
Διαστάσεις βιβλίου: 25x3x19 cm
Στοιχεία έκδοσης: 3rd Revised edition
Λεπτομέρειες εικονογράφησης: 45 black & white illustrations, 49 black & white tables, 45 black & white line drawings

Περιεχόμενα

Part I: A Portrait of Europe - Squaring the Circle of Continuing Diversity and Greater Integration 1. A Portrait of Europe 2. European Business: Structure and Performance 3. The Evolution of European Integration 4. Europe's Institutional Framework Part II: The Business Environment and Market Integration 5. The Single European Market: Towards a new phase of market integration 6. European Competition Policy: The guardian of integrated markets 7. Promoting Structural Change: EU industrial and enterprise policy 8. Economic and Monetary Union: A step too far for European integration? 9. The European Citizen and Consumer Part III: Inputs and Factors of Production 10. Transport: Towards efficient and effective mobility 11. Energy Policy: The quest for competitive, clean and secure energy supplies 12. Environment Policy: A green light for competitiveness? 13. A Digital Agenda for Europe: Creating the inclusive information economy 14. European Labour Markets and the Search for Flexibility Part IV: Europe and the Rest of the World 15. Europe in a Global Context 16. Engaging with the European Space: Enlargement and neighbourhood policy 17. European Business in a Global Context: The developed world 18. European and the BRICs: Opportunity or threat? 19. Europe and the Least Developed Countries: Trade, aid and the ACP states

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