# 1028464

Drunk Tank Pink

The Subconscious Forces That Shape How We Think, Feel, and Behave


Συγγραφέας: Alter Adam
Εκδότης: Oneworld Publications
ISBN: 9781780745831
Αριθμός Σελίδων: 272
Διαστάσεις: 20x2x13
Έτος Έκδοσης: 2014

Σύνοψη του βιβλίου "Drunk Tank Pink"

'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength. In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour - without us ever realizing. Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound) We're more likely to be critical if we write in red rather than green biro Your first report at school can determine your future career Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.


Συγγραφέας/εις: Alter Adam
ISBN: 9781780745831
Ημερ/νία έκδοσης: 02/10/2014
Εκδότης: Oneworld Publications
Εξώφυλλο: Paperback
Σελίδες: 272
Τόπος έκδοσης: London
Χώρα έκδοσης: United Kingdom
Διαστάσεις βιβλίου: 20x2x13 cm

εναλλακτικά δες...

συνδύασέ το με...

υπηρεσίες πριν και μετά την αγορά!