# 1028518

Customer-Centric Marketing

Supporting Sustainability in the Digital Age


Συγγραφέας: Richardson Neil , James Jon L. , Kelley Neil
Εκδότης: Kogan Page Ltd
ISBN: 9780749472092
Σειρά βιβλίου: Kogan Page Hardback Collection
Αριθμός Σελίδων: 240
Διαστάσεις: 23x2x16
Έτος Έκδοσης: 2015

Σύνοψη του βιβλίου "Customer-Centric Marketing"

Two major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better professional relationships and increased effectiveness. Ideal for senior marketing professionals and students on digital marketing or marketing strategy modules who wish to utilise the benefits of sustainable development and forms of digital marketing, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios. Customer-Centric Marketing covers contemporary issues such as the increasing use of mobile, QR codes and social network sites for consumers interested in ethical, environmental and sustainable marketing.


Συγγραφέας/εις: Richardson Neil, James Jon L., Kelley Neil
Κατηγορία: management
Σειρά βιβλίου: Kogan Page Hardback Collection
ISBN: 9780749472092
Ημερ/νία έκδοσης: 03/02/2015
Εκδότης: Kogan Page Ltd
Εξώφυλλο: Paperback
Σελίδες: 240
Τόπος έκδοσης: London
Χώρα έκδοσης: United Kingdom
Βάρος βιβλίου: 392 gr
Διαστάσεις βιβλίου: 23x2x16 cm
Λεπτομέρειες εικονογράφησης: black & white illustrations

Περιεχόμενα

Section - 1: Changing landscapes; Section - 2: Knowing your own company; Section - 3: Building relationships; Section - 4: Marketing planning; Section - 5: The marketing mix; Section - 6: What does the future hold?

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