# 0778982

Content Strategy at Work

Real-world Stories to Strengthen Every Interactive Project


Συγγραφέας: Bloomstein Margot
Εκδότης: Elsevier Science & Technology
ISBN: 9780123919229
Αριθμός Σελίδων: 184
Διαστάσεις: 24x1x19
Γλώσσα Γραφής: English
Ημερομηνία 1ης Έκδοσης: 2012
Έτος Έκδοσης: 2012

Σύνοψη του βιβλίου "Content Strategy at Work"

Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your problem-and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where's the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences.


Συγγραφέας/εις: Bloomstein Margot
Κατηγορία: postgraduate
ISBN: 9780123919229
Ημερ/νία έκδοσης: 17/02/2012
Εξώφυλλο: Paperback
Σελίδες: 184
Γλώσσα βιβλίου: English
Τόπος έκδοσης: San Francisco
Χώρα έκδοσης: United States
Βάρος βιβλίου: 440 gr
Διαστάσεις βιβλίου: 24x1x19 cm
Λεπτομέρειες εικονογράφησης: colour illustrations, black & white line drawings, colour line drawings
Ημερομηνία πρώτης έκδοσης: 2012

Περιεχόμενα

Chapter 1: How content strategy can help Chapter 2: Designing cohesive experiences: introducing content strategy to design Chapter 3: Embracing reality: incorporating content strategy into project management and information architecture Chapter 4: Executing on content strategy through copywriting, curation, and aggregation Chapter 5: Coupling content strategy with search engine optimization Chapter 6: Improving content management with content strategy Chapter 7: Grounding social media in content strategy Chapter 8: Growing the business and getting to work

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