One of the hallmarks of a successful designer is the ability to incorporate color into his or her projects and presentations. The culmination of years of research, this evidence-based approach to designing with color presents multiple color planning criteria for creating innovative color solutions in interior design. Beginning with a detailed description of the multiple facets of color that accomplished designers take into consideration, the book explores color planning through the perspective of creative problem-solving. Complementing theory and research, the book draws real-world examples from interior design projects involving noted colorists and designers. From the fundamental principles of color theory to applications of the design process, designers will find insight on all aspects of designing interiors with color.
Chapter 1: Introduction to Color Planning. Creative Process. Color Language. Color in Context. Color Planning Framework. Overview. Chapter 2: Challenges to Color Planning. Emotionality. Conventionality. Materiality. Rationality. Toward Innovation. Summary. Chapter 3: Art & Science of Color Planning. Principles of Color Perception. Visual System + Light + Object. Measuring Color vision. Color Constancy. Color Systems. Additive & Subtractive. Artist's Wheel. Munsell. Pantone. Summary. Research Notes. Chapter 4: Criterion One: Color as Composition. Color Illusions. Afterimage. Optical Mixing. Simultaneous Contrast. Metamerism. Bezold Effect. Synesthesia. Color Progression + Transition. Color Planning for Shaping Space. Summary. Chapter 5: Criterion Two: Color as Communication. Origins of Color Associations. Color Associations and Building Type. Color Strategy + Brand Identity. Cross-Cultural Marketing with Color. Challenging Negative Color Associations. Evolution of Color Meaning . Color Planning for Communication. Summary. Research Notes. Chapter 6: Criterion Three: Color for Engagement. Cognition. Emotion. Color Temperature Perception. Color + Flavor Perception + Consumption. Color + Space + Depth. Color Planning for Human Response. Summary. Research Notes. Chapter 7: Criteria Four: Color Preferences. Individual Preferences. Group Preferences. Historical Preferences. Stories behind Color Names. Color Forecasting + Cycles of Preference. Color Planning for Creating the New. Summary. Research Notes. Chapter 8: Criteria Five: Color Pragmatics: Functional Side of Color. Color + Lighting Conditions. Color + Materiality. Color + Adaptive Reuse. Color + Sustainability. Color + Digital Media. Planning for Pragmatics. Summary. Research Notes. Chapter 9: Criteria in Concert. Workplace. Hospitality. Restaurants. Retail. Museum. Healthcare. Residence. Lessons from Color Planning Narratives. Summary. Chapter 10: Directions in Color Planning. Color as Process. Color as Product. Color as Environment. Research Challenges. Summary. Appendix: For Further On Line Study. Understanding color: Theories, systems, schemes. Seeing color: Perception, vision, color deficiencies, synesthesia. Measuring color: Artist's Wheel, Munsell, Pantone . Color illusions: Metamerism, optical Illusions. Color communication: Cross-cultural meaning, marketing, branding. Color pragmatics: Interior applications, print and digital Media. Scholars and Innovators: Albers, Itten, Swirnoff. Professional color organizations: ISCC, CAUS, CMG. Bibliography. Credits. Index.