# 0785678

Business Storytelling For Dummies


Συγγραφέας: Dietz Karen , Silverman Lori L.
Εκδότης: John Wiley & Sons Inc
ISBN: 9781118661215
Αριθμός Σελίδων: 384
Διαστάσεις: 25x2x19
Έτος Έκδοσης: 2013

Σύνοψη του βιβλίου "Business Storytelling For Dummies"

Use storytelling to influence people and move them to action Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies can help you do this and more. Pre-order your copy today through Amazon! Discover: * Expert advice with real-world examples * Proven case studies, tips, and templates * How to get results by capturing, crafting, telling stories, and more


Συγγραφέας/εις: Dietz Karen, Silverman Lori L.
Κατηγορία: γραφιστική-design
ISBN: 9781118661215
Ημερ/νία έκδοσης: 22/11/2013
Εκδότης: John Wiley & Sons Inc
Εξώφυλλο: Paperback / softback
Σελίδες: 384
Τόπος έκδοσης: New York
Χώρα έκδοσης: United States
Βάρος βιβλίου: 542 gr
Διαστάσεις βιβλίου: 25x2x19 cm

Περιεχόμενα

Introduction 1 Part I: Getting Started with Business Storytelling 7 Chapter 1: The Scoop on Business Storytelling 9 Chapter 2: The Why, What, How, and Who of Business Storytelling 19 Chapter 3: What Makes a Story a Story 29 Chapter 4: Stories to Have in Your Hip Pocket 51 Chapter 5: Listening: Hearing What Others Have to Say and Capturing It 77 Part II: Moving People to Action: Creating Compelling Stories 97 Chapter 6: Crafting a Story 99 Chapter 7: Polishing a Story: Structure and Embellishments 119 Chapter 8: What to Do About Data 141 Chapter 9: Expanding and Contracting Your Story 159 Part III: Sharing Stories for Maximum Value 177 Chapter 10: Getting Comfortable Telling Stories 179 Chapter 11: Chapter 11: Moving Stories into Multiple Media 197 Chapter 12: Incorporate Story in Your Organization 213 Part IV: Tailoring Storytelling to Special Circumstances 233 Chapter 13: Storytelling to Fund Your Passion 235 Chapter 14: Storytelling in Marketing 255 Chapter 15: Selling With Stories 275 Chapter 16: Using Stories to Spark Change 295 Part V: The Part of Tens 315 Chapter 17: Ten Things You Should Never, Ever Do 317 Chapter 18: Ten Storytelling Tips for Speakers 323 Chapter 19: Ten (or so) Ways to Measure the Results of a Story Project 331 Appendix: Real-Life Stories and a Template 335 Index 355

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