# 0686552

Business Plans For Dummies

Συγγραφέας: Tiffany Paul , Peterson Steven D. , Barrow Colin
Εκδότης: John Wiley & Sons Inc
ISBN: 9781119941187
Αριθμός Σελίδων: 400
Διαστάσεις: 25x2x18
Γλώσσα Γραφής: english
Ημερομηνία 1ης Έκδοσης: 2012
Έτος Έκδοσης: 2012

9,0 διάβασε 1 κριτική

Σύνοψη του βιβλίου "Business Plans For Dummies"

Your one-stop guide to creating a winning business plan from scratch Whether you're starting a new business or growing an established one, you'll need a solid business plan to get you where you want to go. Revised for today's rocky economic climate, this edition of the UK's bestselling business plan guide gives you what you need to map out your business strategy and stay on course including a complete sample plan that you can easily adapt for your business! * Chart your course assess the current state of your business and where you'd like to take it, and establish clear, achievable objectives * Get to know your customers learn the latest techniques for getting a better idea of who your customers are and what they want * Scope out the competition find out who your competitors are and what it'll take to get your share of the market pie (and theirs) * Sort out your finances construct a value chain, examine your cash flow and calculate a sensible budget * Enter the Dragons' Den convince bankers, investors, venture capitalists and other funding sources your business is a good investment * Read the tea leaves learn to decipher changing cultural, political and technological trends and to alter your strategies as needed Open the book and find: * Tips on developing a sure-fire business strategy * How to set realistic objectives * Forecasting and budgeting strategies * Keys to writing a motivational mission statement * How to decipher the latest consumer trends * Advice on building your brand and brand loyalty * Tips for seeing and seizing opportunities before the competition * Ways to adapt your plan to economic change Learn to: * Prepare a watertight business strategy * Assess the marketplace * Devise a sensible forecast and budget

Συγγραφέας/εις: Tiffany Paul, Peterson Steven D., Barrow Colin
ISBN: 9781119941187
Ημερ/νία έκδοσης: 01/06/2012
Εκδότης: John Wiley & Sons Inc
Εξώφυλλο: Paperback
Σελίδες: 400
Γλώσσα βιβλίου: english
Τόπος έκδοσης: New York
Χώρα έκδοσης: United States
Βάρος βιβλίου: 742 gr
Διαστάσεις βιβλίου: 25x2x18 cm
Στοιχεία έκδοσης: 3rd Edition
Ημερομηνία πρώτης έκδοσης: 2012


Introduction 1 Part I: Determining Where You Want to Go 7 Chapter 1: Starting Your Business Plan 9 Chapter 2: Charting the Proper Course 19 Chapter 3: Setting Off in the Right Direction 35 Part II: Sizing Up Your Marketplace 51 Chapter 4: Checking Out the Business Environment 53 Chapter 5: Taking a Closer Look at Customers 77 Chapter 6: Dividing Customers into Groups 93 Chapter 7: Scoping Out Your Competition 111 Part III: Weighing Up Your Company s Prospects 127 Chapter 8: Establishing Your Starting Position 129 Chapter 9: Focusing On What You Do Best 147 Chapter 10: Figuring Out Financials 163 Chapter 11: Forecasting and Budgeting 187 Part IV: Looking to the Future 215 Chapter 12: Preparing for Change 217 Chapter 13: Thinking Strategically 239 Chapter 14: Managing More than One Product 261 Part V: A Planner s Toolkit 293 Chapter 15: Planning in Turbulent Economic Times 295 Chapter 16: Making Your Business Plan Work 309 Chapter 17: Learning from Others: A Sample Business Plan 333 Part VI: The Part of Tens 353 Chapter 18: Ten Questions to Ask About Your Plan 355 Chapter 19: Top Ten Business-Planning Never-Evers 359 Index 363

εναλλακτικά δες...

συνδύασέ το με...

υπηρεσίες πριν και μετά την αγορά!