# 0769172

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time

Building Your Blog for Personal and Business Success One Post at a Time


Συγγραφέας: Schaefer Mark , Smith Stanford
Εκδότης: McGraw-Hill Education - Europe
ISBN: 9780071811163
Σειρά βιβλίου: Marketing/Sales/Advertising & Promotion
Αριθμός Σελίδων: 176
Διαστάσεις: 22x1x15
Έτος Έκδοσης: 2013

Σύνοψη του βιβλίου "Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time"

Launch a business and ignite a movement with a powerhouse blog!Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch "Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow." -- JAY BAER, founder of Convince and Convert and coauthor of The Now Revolution "Read this book, then go blog like you were born to do so." -- JASON FALLS, founder of Social Media Explorer and coauthor of No Bullshit Social Media and The Rebel's Guide to Email Marketing "Blogging beginners and seasoned pros alike will find valuable advice they can put to use immediately." -- LEO WIDRICH, cofounder, Buffer


Συγγραφέας/εις: Schaefer Mark, Smith Stanford
Κατηγορία: Internet
Σειρά βιβλίου: Marketing/Sales/Advertising & Promotion
ISBN: 9780071811163
Ημερ/νία έκδοσης: 03/04/2013
Εξώφυλλο: Paperback / softback
Σελίδες: 176
Χώρα έκδοσης: United States
Βάρος βιβλίου: 195 gr
Διαστάσεις βιβλίου: 22x1x15 cm
Λεπτομέρειες εικονογράφησης: 20 Illustrations, unspecified

Περιεχόμενα

Contents Introduction: Were You Born to Blog? 1 Chapter 1 The Common Traits of Successful Bloggers 9 Chapter 2 You're Not a Writer, You're a Blogger 19 Chapter 3 Yes-You Can Blog 25 Chapter 4 Storytelling 33 Chapter 5 Dreaming 39 Chapter 6 Persuading 45 Chapter 7 Teaching 53 Chapter 8 Curation 57 Chapter 9 Discovering Your Blogging Skills 61 Chapter 10 Why Your Business Should Blog 67 Chapter 11 Corporate Blogging's Most Common Questions 75 Chapter 12 The Minimum Viable Blog 83 Chapter 13 Unlocking Content 93 Chapter 14 Attracting Readers 103 Chapter 15 Attracting and Nurturing Blog Contributers 111 Chapter 16 Making Your Blog Pay 119 Chapter 17 Rocks in the Road 129 Chapter 18 Getting Personal 137 Chapter 19 Breaking Through with a Personal Blog 143 Chapter 20 Blogging Habits 155 Chapter 21 Coda 163 Index 166

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