Effective communication is essential for business success. From training new employees to building a rapport with potential clients, the ability to deliver information, whilst achieving maximum impact, is a skill that all business people need, yet many find difficult to master. This fully revised edition continues to provide practical advice, addressing the common problems people face when making a presentation. Ideal for the inexperienced speaker or anyone wanting to improve their communication skills, Successful Presentation Skills includes tips on how to: overcome nerves; be concise; understand body language; use visual aids effectively. Now in its third edition it includes up-to-date information and tips to achieve a first-class presentation, including advice on structuring a presentaion and the advantages of using PowerPoint technology. An indispensible guide to communicating with confidence.
1. where do you want to go? 1 do you need this book? 1; presentations are about communication 2; the seven basic steps 3 2. 2, 4, 6, 8 - how do you communicate? 4 it's not what you say 4; it's the way that you say it 6; i'm really pleased to be here - maybe 6 3. when you feel the fear... 9 panic now - and avoid the rush 9; your 'performing edge' 14; winning ways 14; it must be seen to be believed 17; pictures and images 18 4. confidence matters 20 you're never alone in a presentation - it just feels like that 20; that certain look 23; ready, willing and able 25; a sense of perspective 25; the look, the feel, the sound 26; hand signals should be observed 26; turning theory into practice 27; how to create confidence 29 5. the main objective 33 is this really necessary? 33; and the point is? 34; hold that thought 35; i have a dream 36; roll up, roll up! 37; no problem too great 38; now hear this 39; cutting your cloth 40 6. know your audience 42 putting the customer first 42; will they hear what you mean? 43; vague and precise language 45; four learning styles 47; audiences have feelings, too 49 7. words, words, words 51 more than a licence to talk 51; the sweet kiss of success 52; on confronting a blank sheet of paper 55; creating a structure 57; all the truth that's fit to present 58; think ahead - plan ahead 58; script, notes or cue cards? 59 8. when you come to the end - stop 63 the into and the outro 63; what was it all about? 63; closing comments 64; know when to stop 66; beware the red light 69 9. curtain up! 71 on your marks, get set ... 71; the moment you walk in the joint... 72; maps and shoehorns 77; setting a mood 79; creating motivation 79; establishing credibility 80; are batteries included? 81; making and breaking expectations 81; providing a framework 81; times and events 82; never say not! 83 10. selecting and using visual aids 84 just for effect? 84; horses for courses 85 11. designing effective visual aids 95 planning screen and flipchart displays 95; points that make a point 96; a chart (or graph) for all reasons 98; using colour 102; powerpoint - the next generation 105; last word on graphics 107; handouts 108 12. setting the scen