# 0248358

Foundations of Corporate Success

How Business Strategies Add Value


Συγγραφέας: Kay John
Εκδότης: Oxford University Press
ISBN: 9780198289883
Αριθμός Σελίδων: 432
Διαστάσεις: 24x3x16
Ημερομηνία 1ης Έκδοσης: 1995
Έτος Έκδοσης: 1995

Σύνοψη του βιβλίου "Foundations of Corporate Success"

How did BMW recover from the edge of bankruptcy to become on of Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips's outstanding record in innovation not been translated into success in the market? What can be learnt from the marriage contract about the conduct of commercial negotiations? These are some of the questions addressed as John Kay asks `What makes a business successful?' Drawing on his own business experience and on concepts in economics, legal theory, and sociology, the author presents a fresh approach to questions of business strategy. He rejects the military analogy which underpins much strategic thinking, in which success depends on size and share, on vision and leadership, on shifting patterns of mergers and alliances. John Kay argues that outstanding businesses derive their strength from a distinctive structure of relationships with employees, customers, and suppliers, and explains why continuity and stability in these relationships is essential for a flexible and co-operative response to change. By integrating organizational and financial perspectives on the performance of the firm, Kay not only gives insights into the creation of effective business strategies, but sheds light on the success - and failure - of national economies. As the single market develops, this book - full of insight and rigour, yet lively in style - is probably the most important European contribution to strategic thinking for many years. It will be vital reading for all who want to understand what distinguishes the successful company.


Συγγραφέας/εις: Kay John
Κατηγορία: management
ISBN: 9780198289883
Ημερ/νία έκδοσης: 20/04/1995
Εκδότης: Oxford University Press
Εξώφυλλο: Paperback / softback
Σελίδες: 432
Τόπος έκδοσης: Oxford
Χώρα έκδοσης: United Kingdom
Βάρος βιβλίου: 659 gr
Διαστάσεις βιβλίου: 24x3x16 cm
Λεπτομέρειες εικονογράφησης: halftones, line figures, tables
Ημερομηνία πρώτης έκδοσης: 1995

Περιεχόμενα

PART I: CORPORATE SUCCESS ; PART II: BUSINESS RELATIONSHIPS ; PART III: DISTINCTIVE CAPABILITIES ; PART IV: FROM DISTINCTIVE CAPBILITIES TO COMPETITIVE ADVANTAGE ; PART V: COMPETITIVE STRATEGIES ; PART VI: THE STRATEGIC AUDIT ; PART VII: THE FUTURE OF STRATEGY

εναλλακτικά δες...

συνδύασέ το με...

υπηρεσίες πριν και μετά την αγορά!